HI-SEAS
Rebranding
Client:
Student Project at ArtCenter
Instructor:
Gerardo Herrera
HI-SEAS stands for Hawai'i Space Exploration Analog and Simulation. It is a series of research missions conducted by the University of Hawai'i at Mānoa in collaboration with NASA to study the psychological and physiological effects of long-duration space exploration missions.
Monogram & Logo:
The logo uses a typeface which is geometric yet approachable. It represents the technology aspect as well as welcomes the new audience. Similary, the letter “A” is shaped to mimic the dome of the space station where scientists work.
Brand Identity:
Montserrat is a geometric sans-serif typeface. It’s high readability and ease of scaling makes it a suitable font for the brand. The colours of HI-SEAS are taken from the colours on Mars. The red and shades of brown represent the surface while the blue and yellow are scientist’s uniform.
Merchandise:
Stationary:
Web Design:
Outdoor Poster Design:
Outdoor Poster Design:
Spatial:
Livery:
Koisk:
